THE STORY

Ever the budding fashionista, as a child Kim Phan was designing dresses and revamping vintage clothes while all her friends were still playing dress up. Her passion for fashion and design was steadfast and propelled her into a life of creative expression. Shortly after moving to New York City, she launched contemporary namesake clothing line, Yumi Kim. The brand is inspired by Phan’s personal esthetic; vintage prints and silhouettes, with a touch of funk and urban femininity. In Fall of 2008, Phan opened her first flagship store in New York’s Lower Eastside. A near replica of Phan’s closet, the store is a medley of vintage dresses, boots, jackets and accessories mixed with well edited home gifts and the entire Yumi Kim collection.

“I wanted the Yumi Kim flagship store to be a direct reflection of my personality and style: fun and flirty with bits of quirkiness and hip appeal,” said Phan. “And I want the Yumi Kim customer to instantly feel effortlessly stylish every time she wears one of my pieces.”

Yumi Kim can be found on Hollywood’s starlets and stylish girls worldwide, and in the pages of the most fashionable magazines. The collection can be found in premium boutiques and department stores worldwide including Saks Fifth Avenue, Intermix, Ron Herman, Nordstrom and Bloomingdales.