"My greatest reward is knowing every woman who wears my designs feels like the best version of herself." - Kim Phan

Yumi Kim by Kim Phan

When I look back at my favorite moments, two things stand out: where I was and what I wore. I was surrounded by extraordinary women all of my life, like my mother who wore exotic prints and bold florals and proudly donned the classic Ao Dai (a traditional Vietnamese dress). These women gave me strength. They gave me inspiration. And when I moved to New York in 2004 and adopted a loving Yorkshire Terrier named Yumi, YUMI KIM was born. Every piece has a story to tell. Coveted for its sunny color combinations and array of florals, the brand reflects the unique experiences that have shaped my life. 

I’m a designer, a mother, a wanderlust traveler. I continue to surround myself with strong, bold women who help me grow and evolve my business. And I wake up every day to create designs that inspire you to have an adventure of your own. 


Xo, Kim Phan

The Yumi Kim flagship store opened in New York’s Lower East Side in 2008 and is a direct reflection of Phan’s own vibrant personality and style of mixing a downtown feel with a California colorful vibe. In addition to the brand’s NYC boutique and own website, Yumi Kim can be found in Anthropologie, Shopbop, Revolve, Bloomingdales, and premium boutiques around the world.

105 Stanton Street
New York, NY 10002
T: 212.420.5919

Store Hours:
Monday - Sunday 12-7PM

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